Brand Alignment Consultancy

PEOPLE | STORY | BRAND

AT KCROSS WE CARE HOW THINGS ARE DONE. WE HELP ORGANIZATIONS CREATE THE 'CAMPFIRE EFFECT' THROUGH THE PROCESS OF ALIGNMENT. WE BELIEVE BRANDS AND STORIES SHOULD BE CREATED TO TRULY SERVE THE NEEDS AND INTERESTS OF YOUR TEAM AND YOUR CUSTOMERS. WE BELIEVE THAT BRAND, STORYTELLING AND PEOPLE GO HAND-IN-HAND. WE CALL THE PROCESS FOR CONNECTING ALL THREE, ALIGNMENT. OUR MISSION IS TO HELP CREATE INTENTIONAL, PURPOSE-DRIVEN BRANDS THAT FOCUS ON SUSTAINABILITY BY ALIGNING WHO THEY ARE WITH THE CUSTOMERS THEY BEST SERVE.

We Create Clarity

Request A Consultation

Request A Consultation

Start Creating Alignment in Your Company Today, Request a Consultation

Fill out the form on the right to request a consultation. Find out how getting alignment with your people, story and brand can create exponential growth for your company. We’ve helped organizations of all sizes create a brand that connects their people and story. Through all these we have discovered that nothing can grow your company faster than employees who are connected to your business.

We create alignment in three main areas:

People

When your employees are connected to your brand, they can be themselves and comfortably tell your brand story.

Story

When you have a clear powerful story that connects with your roots, your employees will tell that story with enthusiasm.

Brand

Having a clear purpose, values and mission will create consistency across your company that will connect your story with your employees.

We are only looking for those organizations that are ready to take full advantage of the campfire effect. Fill out the form on the right and let us help you decide if you are ready. 

Your Name *

Your Email *

Telephone Number

Company Name

 
Great Companies We’ve Worked With

Northwestern Mutual
Wells Fargo
Old Republic Title
Goodmans



Aaron Lewis, Managing Partner – Kenekt

Ben Miller, Managing Partner – Northwestern Mutual Phoenix

Brad Martineau, Chief Baller – Sixth Division

How We Help You Align

We are looking for Enlightened Leaders and Enlightened Organizations. Let us help you create the Campfire Effect.

People

The Campfire Effect encourages People to Trust, Reflect, and Connect with your brand. They will learn that it is safe to be their best, authentic selves. Your organization’s values will be exemplified by leadership and embraced by your organization with the Purpose of your mission clear to your customers.  

Story

“Those who tell stories, rule the world.” – Native American Proverb
Do you have a purpose-driven, inspiring story that captures your roots and just how amazing you are? Does everyone in your organization understand and leverage the power of storytelling to influence your culture and your customers?
 

Brand

What does your brand stand for and who are the customers you SHOULD be serving? We will help your organization create sustainable change by having a clearly defined brand, culture and values. Your people and your customers will clearly understand how what they want most in life aligns with your brand.

 

Chris Smith

"Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us." Robert Redford

Chris is a 5th generation native of Arizona. His family arrived in Arizona in 1877 and has farmed, ranched and rodeoed for each of those 5 generations. The kCross brand has been in his family since the 1950′s when his great grandfather Jack Gable registered the cattle brand with the state of Arizona. Today, he carries on the legacy of the kCross. He comes from a lineage of entrepreneurs and small business owners. He was raised in a rodeo family and still competes in rodeos across the southwest in the team-roping event and is beginning to introduce his children to the cowboy lifestyle. Having been around cowboys and their stories for most of his life, Chris is a storyteller at heart.

He loves nothing more than being a dad. His wife and three kids are truly his best friends. He loves his time as a board member for the non-profit AZ Common Ground. He has a passion for healthy, active lifestyles. He is an Entrepreneur, Avid Horseman, Team Roper, Athlete, Passionate Public Speaker, Likeable Guy, Reggae Music Lover and Phenomenal Dancer.

Follow | Watch | Connect

Join our social campfire!

Workshops

Recent Campfire Effect™ Workshop

Good Thoughts By Good People

  • Ben Miller, Managing Partner | Northwestern Mutual

    Chris Smith brings a unique and innovated approach to brand strategy and storytelling. Not only did we gain clarity on what our brand stands for and the stories we should be telling but it also was incredible for team building and sales training. The Campfire Effect™ workshop is like nothing our team has experienced. Not only is Chris entertaining and motivating, but our Advisors and team members were able to implement his ideas the very next day with terrific results. The time with Chris was one of the best investments of a day any team could spend.

    Ben Miller, Managing Partner | Northwestern Mutual
  • Louis Efron, Head of Engagement | Tesla Motors

     As a Brand Strategist, Chris is a passionate storyteller, innovative thinker, and strong thought partner. He cares deeply about helping others and always has the interest of his clients top of mind. As a person, Chris is genuine, hard working, and a truly inspirational person to be around.

    Louis Efron, Head of Engagement | Tesla Motors
  • Hal Halladay, Chief People Officer | Infusionsoft

    Chris has a unique perspective and talent to connect the core values and culture of a company to its brand. He gets to the “why” and purpose of a company and develops the stories that create a brand that connects with customers and community. Chris combines passion for culture and leadership, commitment to service and purpose and is therefore a valuable thought partner and brand strategist.

    Hal Halladay, Chief People Officer | Infusionsoft
  • John Phillips, President & CEO | Associated Crafts Stained Glass

    As a Brand Strategist, Chris is a passionate storyteller, innovative thinker, and strong thought partner. He cares deeply about helping others and always has the interest of his clients top of mind. As a person, Chris is genuine, hard working, and a truly inspirational person to be around.

    John Phillips, President & CEO | Associated Crafts Stained Glass
  • Jonathan Reece, Branch Manager | Geneva Financial

    I can and will gladly recommend Christopher to any client trying to re brand and establish a client-centric focus for their product or service. I can speak first hand to the type of work that Mr Smith will accomplish. When I worked with him, he was charged with a re branding and establishing a client focused outreach for two firms that work joining and consolidating their books of business. He excels first, in completely understanding and evaluating the history of the company and the employees and then taking that historical information and establishing a new, fresh and current image of the company and service or product offered. If I am ever in need of this service in the future, he will be my first call. Please feel free to call me for a verbal recommendation if needed.

    Jonathan Reece, Branch Manager | Geneva Financial
  •  
  • Ben Miller, Managing Partner | Northwestern Mutual

    Chris Smith brings a unique and innovated approach to brand strategy and storytelling. Not only did we gain clarity on what our brand stands for and the stories we should be telling but it also was incredible for team building and sales training. The Campfire Effect™ workshop is like nothing our team has experienced. Not only is Chris entertaining and motivating, but our Advisors and team members were able to implement his ideas the very next day with terrific results. The time with Chris was one of the best investments of a day any team could spend.

    Ben Miller, Managing Partner | Northwestern Mutual
  • Louis Efron, Head of Engagement | Tesla Motors

     As a Brand Strategist, Chris is a passionate storyteller, innovative thinker, and strong thought partner. He cares deeply about helping others and always has the interest of his clients top of mind. As a person, Chris is genuine, hard working, and a truly inspirational person to be around.

    Louis Efron, Head of Engagement | Tesla Motors
  • Hal Halladay, Chief People Officer | Infusionsoft

    Chris has a unique perspective and talent to connect the core values and culture of a company to its brand. He gets to the “why” and purpose of a company and develops the stories that create a brand that connects with customers and community. Chris combines passion for culture and leadership, commitment to service and purpose and is therefore a valuable thought partner and brand strategist.

    Hal Halladay, Chief People Officer | Infusionsoft
  • John Phillips, President & CEO | Associated Crafts Stained Glass

    As a Brand Strategist, Chris is a passionate storyteller, innovative thinker, and strong thought partner. He cares deeply about helping others and always has the interest of his clients top of mind. As a person, Chris is genuine, hard working, and a truly inspirational person to be around.

    John Phillips, President & CEO | Associated Crafts Stained Glass
  • Jonathan Reece, Branch Manager | Geneva Financial

    I can and will gladly recommend Christopher to any client trying to re brand and establish a client-centric focus for their product or service. I can speak first hand to the type of work that Mr Smith will accomplish. When I worked with him, he was charged with a re branding and establishing a client focused outreach for two firms that work joining and consolidating their books of business. He excels first, in completely understanding and evaluating the history of the company and the employees and then taking that historical information and establishing a new, fresh and current image of the company and service or product offered. If I am ever in need of this service in the future, he will be my first call. Please feel free to call me for a verbal recommendation if needed.

    Jonathan Reece, Branch Manager | Geneva Financial
  •  

Northwestern Mutual
Wells Fargo
Old Republic Title
Goodmans

ALIGN AND SERVE

Connect with us!